Fractional CMO for DTC brands that are ready to grow smarter.

I run paid ads end to end for DTC and product brands. Strategy, campaign structure, creative direction, testing, reporting. Plus the offer, landing page, and funnel work that decides whether the ads actually perform.

The honest part

Paid ads are where growth problems show up. They're rarely where they start.

The problem usually starts in the offer, the creative, the landing page, the funnel, or the absence of a real system around any of it. That's why a great media buyer can still post mediocre numbers, and why the dashboards keep contradicting each other.

Pushing more spend into a setup that's leaking will not fix it. The account needs someone who can see the whole picture and act on it. Fewer dashboards. Fewer hand-offs. One operator who owns the outcome.

Services

One operator. The whole process.

Lead engagement

Paid Ads Retainer

Before anything runs, we audit. Offer, positioning, pricing, landing pages, audiences. Then I build the creative from scratch. Video, images, copy. Once the campaigns are live, I'm in the account daily.

Every week you get a performance report covering ROAS, CAC, CPM, and conversion rates, plus what's changing and why. Monthly strategy meeting. Standing async communication for anything that needs a faster answer.

New creatives go out as old ones fatigue. New angles and audiences get tested on a rolling basis. Landing page updates get implemented or documented for your team, depending on how you're set up.

You keep everything I build. The creative assets, the account structure, the testing documentation. It's yours.

Minimum engagement is three months.

Before you spend a dollar

Audit of your offer, pricing, positioning, landing pages, and audiences. Creative built from scratch. Campaign structure ready to test.

While the ads run

Daily account monitoring. Weekly performance reports. Ongoing creative refresh. New angles and audiences tested on a rolling basis.

What you walk away with

Every asset I build is yours. Creative, account structure, testing documentation. Plus a monthly strategy meeting and async communication throughout.

Proof

Numbers from rooms I was actually in.

$4M+

Managed ad spend

$27M+

Contributed revenue · CurlMix + 4C

3×

Landing page conversion lift

Meta · TikTok · Google
Pinterest · LinkedIn

Platforms

Member of the executive team at a DTC brand. Reported directly to the CEO, sat in board meetings and investor conversations. Built retention systems, led a product line from trend identification through go-to-market, and owned growth across paid media, creative, and offer strategy.

Earlier work: contributed to 300%+ revenue growth for clients at Terry Foster Consulting, and 600%+ revenue growth in the first year at REI Tax Firm. Product launches, offer development, performance creative direction.

About

Hi, I'm Nikki.

Nikki Davis, Fractional CMO based in Buffalo, NY

I'm based in Buffalo, New York. I've spent years running growth for DTC brands. Managing spend, building landing pages, launching products, directing creative, and sitting at the executive table.

I've also handled the unglamorous parts: cleaning up tracking, rewriting website copy, and catching the things nobody connected to ads. Bad reviews, product complaints in comments, checkout leaks, shipping sentiment. The stuff that lives outside the ad account but ends up on its bill.

I'm one senior operator who can think and do, with a background wide enough to see the whole funnel and specific enough to execute inside it.

Contact

See if we're a fit

A short note about your brand and where you're stuck. If it looks like a fit, we'll set up a call. If not, I'll point you somewhere useful.

I review every inquiry personally and respond within one business day.

FAQ

Before you write